Amanda Sherie Wilcher is a native of Wrens, Georgia. She completed her education at Jefferson County High School in Louisville, Georgia. Pursuing a career in the beauty industry, Amanda enrolled in Michaels School of Beauty and in 2009 received her diploma in the Cosmetology Program. She then enrolled in the University of Phoenix and graduated in 2013 with a Bachelor of Science in Business with a Concentration in Entrepreneurship.

After working successfully with SmartStyles Family Hair Salon as a leading stylist for two years and a manager for three years, she decided to step out in faith and begin her entrepreneurial journey.